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Beginner · English

Digital Marketing and Content Creation

You leave with a content plan and a trial digital campaign with a clear audience, message and measurement indicators.

Supervised by ⁨Sultan Al-Mutairi⁩Presented by Maha, Ali and Khlood, ZERAX’s virtual trainers

270390

per learner

You save 120 SAR (30%)

  • The early-registration price is for whoever registers now. Nothing to pay today; we write the day the training opens.

About the training

The training helps you build a small campaign for an initiative or a startup. You practise understanding the audience, writing messages and preparing content, then choosing indicators that measure the result instead of settling for the number of views.

What you will learn

After this training, you will be able to:

  1. 1

    Define a target audience and a measurable marketing goal.

  2. 2

    Write a message and a value proposition that suit the audience.

  3. 3

    Build a content calendar and produce sample posts.

  4. 4

    Interpret a training campaign's indicators and suggest improvements.

The programme

Five units of two hours each. Suggested pace: five meetings or learning sessions of two hours each, over one to two weeks, as the learner's schedule allows.

Level
Beginner
Language
English
Suggested pace
10 training hours including activities and assessment
  1. 1

    Audience and goal

    • Understanding the audience, its needs and expected behaviour30 minutes
    • Writing the value proposition and the campaign goal30 minutes
    • Application and comprehension check: preparing an audience description for a student initiative1 hour

    2 hours

  2. 2

    Message and channels

    • Choosing channels by audience and goal30 minutes
    • Writing a clear message and a call to action30 minutes
    • Application and comprehension check: writing messages for one campaign1 hour

    2 hours

  3. 3

    Content creation

    • Content types and building a publishing calendar30 minutes
    • Principles of writing posts, design and usage rights30 minutes
    • Application and comprehension check: producing three content samples1 hour

    2 hours

  4. 4

    Measurement and improvement

    • Reach, engagement, clicks and conversion30 minutes
    • Reading the results and forming an improvement hypothesis30 minutes
    • Application and comprehension check: analysing data from a training campaign1 hour

    2 hours

  5. 5

    The applied project

    • Assembling a campaign plan and the resources to deliver it30 minutes
    • Reviewing the consistency of audience, message and indicators30 minutes
    • Application and comprehension check: submitting a plan, calendar, samples and indicators1 hour

    2 hours

What sets this training apart

  • (01)ZERAX Academy

    10 hours

    Of training, activities and assessment

    Suggested self-paced content on ZERAX, with virtual trainer support and feedback on activities

  • (02)ZERAX Academy

    5 units

    Each unit lasts two hours

    Short activities tied to situations at university and at the start of work

  • (03)ZERAX Academy

    Project

    Project submitted against a checklist

    A defined project that can be added to the learner's portfolio after review

The project and what you leave with

A campaign plan for a student initiative with an audience, a goal, a two-week calendar, three content samples and measurement indicators.

Suggested completion method: finishing the lessons and activities and submitting the project against a checklist covering the accuracy, completeness and clarity of its presentation. ZERAX approves the assessment policy and the issuing of the completion certificate before launch.

Who this training is for

Internet skills and a simple content creation tool. The training does not require buying ads or publishing real content.

  • Students of marketing, media and business administration.
  • Owners of student projects and communications leads in clubs.

Who it is not for

  • Anyone looking for advanced professional management of paid campaigns or technical search engine optimisation.

Before you start

Do I have to pay an advertising budget?

No, all the application work is planning or uses training data, with no requirement to buy ads.

How much time do I need?

The training totals ten hours, including the lessons, the application work and the project; they can be spread over five sessions of two hours each.

Can it be offered to a university group?

A proposed offer can be prepared for the group; delivery, support and cost arrangements are agreed with ZERAX.

Register now and start at the early-registration price when the training opens

Register now and hold the early-registration price. Nothing to pay today; we write the day the training opens.

270 390
You save 120 SAR (30%)

ZERAX

Short trainings written by people who do the work, ending in a certificate in your name.

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