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التسجيل المبكر مفتوح

مبتدئ · الإنجليزية

Digital Marketing and Content Creation

You leave with a content plan and a trial digital campaign with a clear audience, message and measurement indicators.

تحت إشراف ⁨Sultan Al-Mutairi⁩Presented by Maha, Ali and Khlood, ZERAX’s virtual trainers

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للمتدرب الواحد

توفّر ١٢٠ ر.س (٣٠٪)

  • احجز بسعر التسجيل المبكر بدون ما تدفع شيء اليوم، ونتواصل معك أول ما يفتح التدريب.

عن التدريب

The training helps you build a small campaign for an initiative or a startup. You practise understanding the audience, writing messages and preparing content, then choosing indicators that measure the result instead of settling for the number of views.

ماذا ستتعلّم

بعد هذا التدريب تستطيع أن:

  1. ١

    Define a target audience and a measurable marketing goal.

  2. ٢

    Write a message and a value proposition that suit the audience.

  3. ٣

    Build a content calendar and produce sample posts.

  4. ٤

    Interpret a training campaign's indicators and suggest improvements.

البرنامج

Five units of two hours each. Suggested pace: five meetings or learning sessions of two hours each, over one to two weeks, as the learner's schedule allows.

المستوى
مبتدئ
اللغة
الإنجليزية
الإيقاع المقترح
10 training hours including activities and assessment
  1. ١

    Audience and goal

    • Understanding the audience, its needs and expected behaviour٣٠ دقيقة
    • Writing the value proposition and the campaign goal٣٠ دقيقة
    • Application and comprehension check: preparing an audience description for a student initiativeساعة واحدة

    ساعتان

  2. ٢

    Message and channels

    • Choosing channels by audience and goal٣٠ دقيقة
    • Writing a clear message and a call to action٣٠ دقيقة
    • Application and comprehension check: writing messages for one campaignساعة واحدة

    ساعتان

  3. ٣

    Content creation

    • Content types and building a publishing calendar٣٠ دقيقة
    • Principles of writing posts, design and usage rights٣٠ دقيقة
    • Application and comprehension check: producing three content samplesساعة واحدة

    ساعتان

  4. ٤

    Measurement and improvement

    • Reach, engagement, clicks and conversion٣٠ دقيقة
    • Reading the results and forming an improvement hypothesis٣٠ دقيقة
    • Application and comprehension check: analysing data from a training campaignساعة واحدة

    ساعتان

  5. ٥

    The applied project

    • Assembling a campaign plan and the resources to deliver it٣٠ دقيقة
    • Reviewing the consistency of audience, message and indicators٣٠ دقيقة
    • Application and comprehension check: submitting a plan, calendar, samples and indicatorsساعة واحدة

    ساعتان

ما يميّز هذا التدريب

  • (٠١)أكاديمية زيركس

    10 hours

    Of training, activities and assessment

    Suggested self-paced content on ZERAX, with virtual trainer support and feedback on activities

  • (٠٢)أكاديمية زيركس

    5 units

    Each unit lasts two hours

    Short activities tied to situations at university and at the start of work

  • (٠٣)أكاديمية زيركس

    Project

    Project submitted against a checklist

    A defined project that can be added to the learner's portfolio after review

المشروع ومخرجات الإتمام

A campaign plan for a student initiative with an audience, a goal, a two-week calendar, three content samples and measurement indicators.

Suggested completion method: finishing the lessons and activities and submitting the project against a checklist covering the accuracy, completeness and clarity of its presentation. ZERAX approves the assessment policy and the issuing of the completion certificate before launch.

لمن هذا التدريب

Internet skills and a simple content creation tool. The training does not require buying ads or publishing real content.

  • Students of marketing, media and business administration.
  • Owners of student projects and communications leads in clubs.

لمن لا يناسب

  • Anyone looking for advanced professional management of paid campaigns or technical search engine optimisation.

قبل أن تبدأ

Do I have to pay an advertising budget?

No, all the application work is planning or uses training data, with no requirement to buy ads.

How much time do I need?

The training totals ten hours, including the lessons, the application work and the project; they can be spread over five sessions of two hours each.

Can it be offered to a university group?

A proposed offer can be prepared for the group; delivery, support and cost arrangements are agreed with ZERAX.

Register now and start at the early-registration price when the training opens

احجز مكانك بسعر الخصم المبكر (الدفع لاحقاً)، وراح نراسلك أول ما نبدأ.

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توفّر ١٢٠ ر.س (٣٠٪)

ZERAX

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© ٢٠٢٦ زيركس